The following reflects personal contributions to former campaigns outside of Emerald.

Magenta Light’s BRIDE HARD was supported by a playful, experiential campaign designed to authentically reach brides, bridesmaids, and female-forward communities. We hosted a themed screening for bridesmaids and brides-to-be, complete with passed apps and drinks, where guests were encouraged to dress in bridesmaid attire and received custom sashes to wear. Rebel Wilson and Anna Camp made a surprise appearance ahead of the screening, creating a standout moment for attendees. The campaign also activated at the California Bridal & Wedding Expo in Ontario, where we created and produced all design elements for the activation—including step-and-repeat artwork, signage, coupon cards, and branded sashes. Guests received GlamSquad coupons, posed for photos, viewed the trailer, and signed up for an advance screening. Additional momentum was built through a promotional screening featuring a DJ set by DJ Miss Ninja, cupcakes from Hers Bakery, prize raffles, and influencer attendance, generating over 100 social posts. Outreach extended to wedding planners, colleges, women’s groups, the stunt community, and bridesmaids, driving strong word-of-mouth and social engagement.