The following reflects personal contributions to former campaigns outside of Emerald.

To celebrate the explosive launch of HEADS OF STATE on Prime Video, we deployed top-secret branded briefcases to select influencers across Los Angeles, delivered on release day for a premium at-home viewing experience. We utilized AI to pre-visualize the influencer kits and designed custom in-case flyers to enhance the thematic storytelling. Secured with code “702” (the release date), each case unlocked a themed transatlantic meal—classic fish & chips topped with a UK flag and an all-American burger with the stars and stripes—sourced from top-rated local restaurants near each influencer. Each briefcase also included curated, film-inspired items.

We also hosted word of mouth and promotional screenings for Black organizations, colleges, political groups, the stunt and comedy communities, and influencers—generating 13.1M+ impressions. Screenings included custom concession vouchers and a virtual photo booth. Additionally, we managed a private screening for Cris Cyborg and her guests.

Our campaign extended to Mission at Twilight, where our street team engaged thousands of attendees along the five-mile route through Alhambra, San Gabriel, and South Pasadena—distributing branded fans, frisbees, and hats to drive high-impact community awareness.

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