The following reflects personal contributions to former campaigns outside of Emerald.
Lionsgate’s BALLERINA was supported by a high-impact, action-forward campaign designed to authentically engage the stunt, martial arts, and genre communities. We hosted a stunted-out screening featuring a live stunt performance by CSULA’s Stunts in Motion prior to the film, inviting the stunt community alongside kung fu legends, comic book stores, college groups, and influencers. The screening featured custom assigned seating with admit tickets designed by our team, each showcasing a different character from the film. To extend the campaign beyond the theater, we deployed a stunt duo to deliver secret influencer packages across Los Angeles, performing in character with live stunt moments outside recipients’ homes— creating highly shareable, surprise-and-delight content. Additional outreach included sponsoring the 25th Anniversary Muscle Beach Venice Championships and activating at Pasadena Comic Con with promotional giveaways, amplifying visibility among fitness, fandom, and action-loving audiences.