The following reflects personal contributions to former campaigns outside of Emerald.

FX’s FOSSE/VERDON was supported through a high-visibility street activation in Hollywood, where we managed brand ambassadors distributing promotional Playbills and driving awareness ahead of the series premiere. Positioned outside the Pantages Theatre prior to a performance of Charlie and the Chocolate Factory, BAs engaged approximately 400 guests in 90 minutes, distributing over 200 Playbills while educating attendees about the series and its release date. Following the show, our team supported a projection-site activation near Hollywood & Vine featuring a large-scale teaser screening and complimentary popcorn to draw foot traffic. BAs distributed an additional 150 Playbills, encouraged guests to enter the activation space, and were featured in promotional video content. Across both activations, the effort generated significant consumer interaction and increased awareness among theatergoers and Hollywood nightlife audiences.