The following reflects personal contributions to former campaigns outside of Emerald.
Disney and Pixar’s COCO campaign featured the first-ever Pixar VR experience, developed in partnership with Oculus, immersing audiences in the film’s vibrant world through an interactive journey in the Land of the Dead where users could customize their avatars and explore alongside friends. Our main objective was to allow guests to sample this cutting-edge technology, with trained brand ambassadors guiding them through the experience. We supported activations at Camp Flog Gnaw and AMC Dine-In Disney Springs at Walt Disney World. Our team also completed specialized training with Disney Interactive to equip brand ambassadors across markets, managing setup, breakdown, and transportation of all event materials to ensure smooth execution.