The following reflects personal contributions to former campaigns outside of Emerald.
Lionsgate’s EXPEND4BLES was supported by a high-energy, grassroots-driven campaign built to engage action fans and community audiences. We hosted a targeted screening inviting influencers, veterans, men’s groups, Latino organizations, and college students to drive strong word-of-mouth. Promotional support included partnerships with KEARTH 101, Nuke The Fridge, and FandomWire to distribute screening passes and amplify awareness. The campaign extended into the community with on-the-ground outreach at Beer Fest LA, Break Room LA, and CicLAvia, where we distributed promotional items and screening passes. We also managed a private screening for professional boxer Deontay Wilder and TV personality Telli Swift along with their invited guests, further expanding the film’s reach through influential personalities and their networks.