The following reflects personal contributions to former campaigns outside of Emerald.

Prime Video’s CANDY CANE LANE was supported by a large-scale, holiday-forward campaign designed to reach families, communities, and Amazon Prime members across Los Angeles. We simultaneously hosted 14 screenings in one night throughout the LA metro area exclusively for Prime members, creating a citywide moment around the film’s release. Additional screenings engaged youth groups, family partners, and influencers, featuring custom California Donuts, photo opportunities, and custom-designed concession vouchers for attendees, with select guests invited to the red carpet premiere at the Westwood Village Theatre.

To extend the campaign beyond theaters, we deployed a branded hot chocolate truck serving custom white hot chocolate from local LA vendor Frutería, along with film promotional items, at major holiday destinations including L.A. Zoo Lights and the Pershing Square Holiday Ice Rink. Influencers were tapped to attend screenings and promote the hot chocolate truck to their followers, and we sent premium Bricks & Wood CANDY CANE LANE sweaters to select creators for added social amplification. The campaign also included a playful on-air segment on Access Hollywood, where we provided actors portraying elves to help promote the film.