Universal Pictures’ ONE NIGHT ONLY campaign activated audiences across LA and Orange County through six screenings, including four WOM/promotional screenings, a dedicated 222 Place screening, and a Q&A with director Will Gluck and actress/composer Este Haim. Screenings featured appearances and introductions by actor Mateo Ray, branded Claremont Pizzeria staff shirts, and a dedicated filming opportunity for promotional testimonials and authentic audience reactions.

We targeted key communities including the B-List Movie Club, women’s groups, colleges, Yelp Elite, a Callum Turner fan site, and romance-focused bookstores. We also activated 52 influencers with a combined reach of 4.8M, providing branded shirts and curated “night out” kits to extend the experience across social.