The following reflects personal contributions to former campaigns outside of Emerald.

For the release of BARBIE, we executed a multi-phase promotional campaign across theatrical and home entertainment windows, combining influencer engagement, immersive experiences, and community-driven events. We hand-selected influencers for submission to Warner Bros. for official BARBIE mailers. The campaign included multiple screenings, highlighted by an influencer screening with a fully transformed venue featuring themed décor, custom designed tickets, passed food and drinks, photo moments, and a pink dress code. Influencers also participated in an exclusive takeover of Moonlight Rollerway, complete with themed installations, roller skating to the film’s soundtrack, curated food and drinks, and branded swag. Additionally, we supported the BARBIE press junket with on-site staffing and provided extensive staffing for the premiere and after-party at the Shrine Auditorium. To extend momentum into the home release, we produced a large-scale viewing party at a USC sorority house, hosting students with immersive décor, themed food and drinks, photo opportunities, and take-home swag.